Judge Rules Google Illegally Controls Online Ad Market As Tech Giant Faces Second Antitrust Defeat
A US judge has determined that Google maintains an illegal monopoly in online advertising technology, marking the tech giant's second antitrust loss within a year. The lawsuit, brought by the US Department of Justice and 17 states, successfully argued that Google illegally dominates the technology determining online ad placement. This ruling follows an earlier decision that found Google also held a monopoly in online search. Google has announced plans to appeal the decision. "Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective," stated Lee-Ann Mulholland, Google's head of regulatory affairs. In her ruling, US District Judge Leonie Brinkema declared Google had "wilfully engaged in a series of anticompetitive acts" allowing it to "acquire and maintain monopoly power" in the market. "This exclusionary conduct substantially harmed Google's publisher customers, the competitive process, […]