Apple Unveils a Cheaper iPhone That Costs More
Apple introduced its latest entry-level iPhone, the iPhone 16e, featuring major upgrades and a significant price increase compared to its predecessor, the iPhone SE series. The new device incorporates the same AI-capable processor found in the standard iPhone 16 lineup released last fall. This chip enables features like text and audio summarization, dynamic emoji creation, and enhanced Siri functionality. The phone also comes with improved battery life and camera capabilities. These enhancements come with a substantial price adjustment, as the iPhone 16e starts at $600 - a 40% increase from the previous iPhone SE's $430 price point. While more expensive than before, it remains $200 cheaper than the base iPhone 16 model. The device will hit stores on February 28, with pre-orders beginning Friday. The pricing strategy reflects Apple's challenge in balancing market expansion with profit margins. Forrester Research analyst […]